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Brand UP: Author Central
by Malena Lott Brand UP is a new authors + readers blog series featuring marketing resources for writers as well as cool ways for readers to connect with authors. Obviously, the two go hand in hand, or...
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Brand UP: The Heart of Story Marketing
A branding series by Buzz Books’ co-founder, author and brand strategist Malena Lott. Many people think social media is the salvation to marketing – mostly because it’s free and relatively easy, but...
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The Story of the Owl and the Bee
We all come into this world with a story, the familial past imprinted on our lives before we’ve taken our first breath. The same goes for business. As kids, we’re often asked, “what do you want to be...
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Spring Buzz: PR, Oversharing & Dancing
by Malena Lott Is spring supposed to come in like a lamb? Feels more like a lion already. In the Hive, we’ve been busy with our spring releases. I’d like to say a special “thank you” to senior editor...
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